The Mall is now 17&Central

New name, new look

The Mall is now 17&Central

We're pleased to be able to present the new name for your local Walthamstow community shopping centre: 17&Central.

The change, which reflects our unique E17 postcode, is the latest in a series of initiatives by Capital & Regional, the centre’s owner, to repurpose the centre and ensure it fully reflects the area’s distinct London identity, as well as the needs of its local residents.

Over the last few years, millions of pounds has been invested into the newly named 17&Central with the aim of ensuring that the services, shops, food offering and the wider role the centre plays as a hub for the area are in line with the community’s specific local needs and demands. Part of that investment has been the refurbishment of the section of the centre that was affected by the fire in 2019, as well as wider plans that will transform Walthamstow town centre, provide new shops, homes and leisure opportunities and create hundreds of new jobs. 

Walthamstow has its own distinct culture and dynamism. 17&Central is there for the people who use it – whether to shop, socialise or run a business – and we wanted to give the centre an identity that elevates the area’s E17 postcode and reflects its central role in the community. 

We hope you like the new name and look!


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