Apply here
The Central Creators Challenge: Are You Waltham Forest’s Next Big Influencer?
Are you a bold, creative voice in Waltham Forest with a passion for fashion, lifestyle, or community? Do you dream of turning your content into a career? Then it’s time to step into the spotlight with The Central Creators Challenge — a thrilling new competition hosted by 17 & Central to discover the borough’s next brand ambassador!
🎯 What’s the Challenge?
We’re on the hunt for 10 local influencers to compete in a series of exciting tasks that showcase your creativity, authenticity, and connection to the community. Whether you're a TikTok trendsetter, an Instagram storyteller, this is your chance to shine.
Over the course of the 12-month content challenge, you’ll:
- Collaborate with local brands and retailers
- Create engaging content around fashion, food, and lifestyle
- Grow your audience and visibility
- Compete for the ultimate prize: becoming The Face of 17 & Central in 2025!
Platforms We’re Focusing On
- TikTok: Short-form video creativity, trends, storytelling
- Instagram: Reels, carousels, stories, aesthetic and engagement
🗓️ Key Dates
- Application Period: 1st October – 1st November 2025
- Selected Creators Announced: 15th November 2025
- Challenge Duration: 1st January – 31st December 2026
- Winner Announced: January 2027
🏆 What’s in It for You?
- Brand Ambassador Role for 17 & Central
- Paid content opportunities
- Exclusive access to events and campaigns
- Mentorship from 17 & Central’s social media agency and marketing team
- A platform to elevate your personal brand
👀 Who Should Apply?
We’re looking for creators who:
- Live in or have strong ties to Waltham Forest
- Have a unique voice and style
- Are passionate about community, creativity, and collaboration
- Have 5K–10K followers on both TikTok and Instagram
- Must be 18+ and be able to commit to monthly content creation throughout 2026
Apply Now to Join The Central Creators Challenge
Let your creativity lead the way. Waltham Forest is watching — and cheering you on.
17 & Central
Fashion. Food. Community. You.
